San Diego  ·  Entrepreneur  ·  Author

Alan
D. Sklar

Forty years at the intersection of culture, commerce, and conviction — from the stages of North America to the shelves of America.

President of De Lux Farms. Specialty food innovator. Memoir author. Former entertainment producer who took Jane Fonda on a national tour across the US and Canada, and put Mary Wilson back in the spotlight. The story isn't over — it's just getting good.

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San Diego, CA
alanDsklar.com
A Story Worth Telling

A letter, a typewriter,
and Jane Fonda

In 1982, a 22-year-old kid from Detroit sat at his grandmother's barely working typewriter and wrote Jane Fonda a letter. Three weeks later, the phone rang. What followed were 17 aerobic exercise shows spanning the US and Canada — a tour that sent Fonda's book to #3 in Simon & Schuster history and her instructional record into the Billboard Top 20.

Forty-two years later, in La Jolla, May 2024, they met again. Two people whose lives had each taken extraordinary turns — still connected by what they'd built together.

"It was an honor and a privilege traveling across America with Jane Fonda. I learned so much — she taught me all about morals, principles, and scruples."

— Alan D. Sklar

17

Shows across the US & Canada

#3

Best-selling book in Simon & Schuster history

Top 20

Billboard charts — the instructional record album

La Jolla · May 2024

"I will thank her for teaching me, by example, the importance of consciously taking care of our planet and mankind by the actions we take in our everyday life."

Coming Soon

Detroit → San Diego

From
Detroit
to Driven

A Memoir

Alan D. Sklar

The Memoir

A life lived
without a script

From producing sold-out shows across the US and Canada in the 1980s — booking Sylvester, Jennifer Holliday, and Thelma Houston — to managing Jane Fonda's landmark 1982 workout tour, Alan Sklar built a career by instinct and sheer will.

Then came the pivot: from entertainment to media, real estate, and ultimately specialty food. From Detroit to Driven is the candid, often surprising memoir of a man who reinvented himself, more than once.

A taste of what's inside

IComing Up — Nightclubs, Big Names & Bigger Lessons
IIJane Fonda on the Road — The 1982 Workout Tour
IIIMary Wilson & the Supremes — An Unexpected Second Act
IVWest to California — Simon & Schuster, Phone Cards & Real Estate
VThe Aerosol Idea That Changed Everything

As Featured In

Featured in the book

Ready Set Sold

by Michael Corbett  ·  Host of Mansions and Millionaires

Alan Sklar is among the entrepreneurs and industry figures featured in Michael Corbett's acclaimed book on building value and selling with confidence — a testament to a career defined by market savvy and bold execution.

The Journey

Four decades,
one throughline

1980s

Entertainment Producer

Booking iconic acts and producing shows across the US and Canada — from intimate nightclubs to major venues coast to coast.

1982

Jane Fonda's Workout Tour

17 shows across the US and Canada. A Billboard Top 20 record. A #3 Simon & Schuster bestseller. A friendship that would reunite 42 years later.

Late 1980s

The Move West

From entertainment to media — joining Simon & Schuster Publishing in Los Angeles before rolling down to San Diego, where Sklar launched a phone card business and dove into real estate.

2000s–2010s

De Lux Farms

Building a specialty food empire with distribution through TJX, HomeGoods, Amazon FBA, and major national retail channels.

2024–Present

The Innovation Era

A burst of new product creation — launching patent-pending EAZY GUAC® and EAZY HONEY® aerosol innovations, introducing Truffle Obsession Hot Sauce, and bringing De Lux Farms Organic Mushroom Coffee to market under the flagship brand.

EAZY GUAC® EAZY HONEY® Truffle Obsession Organic Mushroom Coffee

Current Ventures

The portfolio

Flagship Brand

De Lux Farms®

Specialty food distribution with 40+ years of established retail relationships across TJX, HomeGoods, and national channels.

Innovation · May 2026 Launch

EAZY GUAC®

Patent-pending aerosol guacamole that delivers fresh, authentic flavor with zero prep. A category-defining convenience food.

Launching Now

Innovation

EAZY HONEY®

Aerosol honey technology — precision dispensing, zero mess, maximum convenience. The future of a pantry staple.

Premium Oils

Avo Royale

Premium avocado oil positioned for the discerning home cook and specialty food enthusiast.

Wellness

De Lux Farms Organic Mushroom Coffee

Functional wellness meets exceptional taste. Premium organic mushroom coffee under the De Lux Farms flagship brand, available on Amazon FBA.

Artisan Condiments

Truffle Obsession Hot Sauce

Where luxury meets heat. A bold, truffle-forward hot sauce crafted for the adventurous palate.

For Investors

A proven operator.
A timely opportunity.

With decades of retail relationships, a patent-pending product line, and a May 2026 market launch already underway, EAZY GUAC® represents a rare entry point into an emerging convenience food category — led by someone who has built and scaled before.

40+

Years in Specialty Food

2026

Launch Year

3

Patent-Pending Products

Request an Introduction  →
For Immediate Release

Press

La Jolla, California  ·  May 20, 2024

"Celebrity Influence"

It was 1982. A 22-year-old red-headed kid from Detroit sat at his grandmother's barely working typewriter and wrote Jane Fonda a letter. Three weeks later, he received a call. After a few conversations, this young producer — Alan Sklar — produced the first of 17 aerobic exercise shows spanning the US and Canada, starring the famous actress.

This success took the book to the #3 best seller in the history of Simon & Schuster, the instructional record album to the top 20 on the Billboard charts, and the aerobic video tied in sales to her then-film On Golden Pond.

"It was an honor and a privilege traveling across America with Jane Fonda. I learned so much — she taught me all about morals, principles, and scruples."

— Alan D. Sklar

Fast forward to La Jolla, California, May 2024 — where Alan and Jane meet again after over four decades. These days Sklar helms De Lux Farms, his organic food distribution business. In addition, he is an ambassador for the app Too Good To Go, which was started in Denmark in 2015.

Sklar says: "We have now collectively saved over 10 million meals from landfills across America in the past year alone." The app connects restaurants, bakeries, and others in the food industry with consumers who purchase a discounted surprise bag of still-fresh food at the end of the day — reducing waste while delivering value.

Asked what he and Fonda will speak about when they meet after all these years, Sklar says: "I will thank her for teaching me, by example, the importance of consciously taking care of our planet and mankind by the actions we take in our everyday life."

"Stay curious, keep learning, and keep growing. And always strive to be more interested than interesting."

— Jane Fonda

###

For more information, contact Alan at Hello@deluxfarms.com

The Book

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From Detroit to Driven

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